The title in itself is enough to make you stop and pick the book up. What grabbed my attention, besides the great big green CRUSH IT! title, was the sub-heading about Why Now Is The Time To Cash In On Your Passion.
I had, for a long time, thought how great life would be if you could do something for the rest of your life that revolves around your passion. In reading the jacket cover, I bought the book.
Gary Vaynerchuk writes in a very conversational way, almost as if you are at a bar having a drink with him. This style of story telling really works.
Gary recounts his story and what worked for him when he turned his family wine business into a multi million dollar business with the aid of online and social media. From this, Gary developed his personal brand which is one of the main underlying themes of the book.
- Build your personal brand
- Create good content
- Choose your platform
- Keep it real and authentic
- Build your community
Perhaps the biggest lesson he shares is to Care. The checklist in appendix: a is one that you will want to learn, memorise, action, rinse and repeat…over and over again.
Crush It! A quick and easy read to make you start thinking about the rest of your life.