Crush It! Why Now Is The Time To Cash In On Your Passion. (Harper Studio, 2009)

The title in itself is enough to make you stop and pick the book up.  What grabbed my attention, besides the great big green CRUSH IT! title, was the sub-heading about Why Now Is The Time To Cash In On Your Passion.

I had, for a long time, thought how great life would be if you could do something for the rest of your life that revolves around your passion.  In reading the jacket cover, I bought the book.

Crush It!

Gary Vaynerchuk writes in a very conversational way, almost as if you are at a bar having a drink with him.  This style of story telling really works.

Gary recounts his story and what worked for him when he turned his family wine business into a multi million dollar business with the aid of online and social media.  From this, Gary developed his personal brand which is one of the main underlying themes of the book.

Gary’s advice?

  • Build your personal brand
  • Create good content
  • Choose your platform
  • Keep it real and authentic
  • Build your community

Perhaps the biggest lesson he shares is to Care.  The checklist in appendix: a is one that you will want to learn, memorise, action, rinse and repeat…over and over again.

Crush It!  A quick and easy read to make you start thinking about the rest of your life.



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